WHY Use CETA

CETA uses innovation to address BIG problems!

The Problems:

Problem 1: Funders and organizations do not use well-studied, evidence-based approaches (often due to problem 2 and 3 below!).

Problem 2: Behavioral and mental health approaches are single-focused (e.g., address ONLY depression) when most problems are co-occurring (e.g., depression, HIV adherence, substance use, etc.). Addressing one problem at a time is lengthy, costly, and thus unscalable.

Problem 3: Behavioral and mental health exists on a continuum (e.g., mild to severe) and is ever changing – most programs address only one area of the continuum.

The Solutions:

·      CETA addresses multiple public-, behavioral-, and mental-health problems within a single approach.

·      CETA has been rigorously studied, assuring effective care.

·      CETA is more cost effective than scaling up multiple single-focused programs.

·      CETA addresses all areas of the continuum of care.